Guest posts are one of the most effective marketing strategies you can use to increase brand awareness, build quality backlinks and drive referral traffic to your site.
Benefits of guest blogging
When author content is posted on a third-party site, it includes an openly indexed link to the author of that material.
However, now it is better to close such links from indexing. Such a link in the ranking of sites in search engines will do its job and allow you to promote any of the queries.
Recognition is one of the essential factors of credibility. If the name of your site, title, or nickname will constantly come across the eyes of the audience, it will make your project recognizable in absentia and cause him to trust.
Since there is a link in the text, at least one in three readers will want to click on it. Therefore, guest content must be exciting and relevant. The point is to hook the reader and encourage him to follow the link to your project.
The visitor came and went, and the subscriber is the one who will become your customer in the future. That’s why it’s essential to build a proper subscription system on your blog so that when a new reader comes to you, they can easily subscribe.
Where to look for sites to place content
It would help if you typed guest blogging-related queries into the search box. Then submit your text and wait for the webmaster to post it on his site. You can learn more here, emailspedia.com.
You have to be careful because not all site owners are conscientious. So, first, it is better to analyze the site you choose: how guest articles are posted there, if there are comments, or look for reviews of this site.
The idea is to find a thematic site and contact the owner directly. Tell them about your project and invite the recipient to publish your guest post.
It will not be superfluous to tell about the benefits for the webmaster, which he will get, using your services. Even if the site has not hosted this type of post before, the owner may agree to your terms.
Sites to post guest articles
Most bloggers are waiting for the following update, search engines will add to their projects a few units of these indicators: TIC and PR. To get more link impact from the donor site, it is better to pick it with many needles of TIC and PR. But do not forget that such a site should not be spammed with links.
You can pay attention to:
- Age of the site;
One of the crucial criteria for selecting donors is who will read it. It will be hard to find a high-traffic site that wants to accept your guest post. But it would help if you strive for such because the benefits are good.
You must put as much work into the information you post on such resources in order to reach as much of your target audience as feasible.
How to write guest posts
Don’t try to gain the trust of future subscribers at the expense of stolen material. Search algorithms are unlikely if the blog’s author can still be fooled.
Do not write a jumble of text that will not arouse visual interest in visitors. Instead, separate paragraphs, use a different color or bold the crucial words and be sure to insert pictures.
Refine the article under specific keywords so that it comes out in the top search results in the future. Such actions will allow you to get traffic and subscribers all the time. And links work better when people click on them.
The material should be not only helpful to people, but also enjoyable. Make the reader want to discuss it in the comments or add it to their bookmarks.
Searching for sites
Researching your competitors’ link profiles is one method of finding fresh prospects for guest posts. In addition, you can “replicate” what your competitors are doing if they are blogging and using affordable link building packages.
Quality guest blogging is a pretty time-consuming process: every article that manages to get published requires long hours of painstaking work.
So before you run after the others, ask yourself if you can pull it off. If you have the time and desire, guest blogging is worth it – it will help build brand awareness and loyalty, strengthen your backlink profile and drive traffic to your site.