We all know how magical Google is; ask any question and you’ll have the answer before you know it and when you’re looking for a pair of hairdresser’s scissors, you get 200k search results in less than a second! We do tend to take this for granted, while millions of online consumers rely on search engines to source products and services and if your business website is not optimised for Google and other search engines, you are seriously missing out on some heavy Internet traffic.
How do search engines work?
Google is very secretive about the algorithms it uses to rank websites; never in a million years would they open up regarding this, yet they do give out important information that the SEO technician can apply to boost a target website. Indeed, a good SEO team can put your website on page 1 of Google search results, which might take a few months, but once you are on the first page of search results, you can expect heavy site traffic. If you would like to see your site coming up on page 1 of Google searches, talk to the best SEO agency in Brisbane and let them work their magic on your digital platform.
Trawling the web
Google sends out thousands of bots that trawl the web, logging content and this forms the basis of site ranking, which is done 3-4 times per month, so when an SEO technician makes changes, they must wait until the next Google ‘sweep’ before the results are seen. This means it takes a while to put the target URL when it wants to be – high up in search results. Research tells us that most online consumers find what they are looking for within the first 10 search results, or page 1, so this is where you want to be. Slowly but surely, an experienced SEO team can boost your Google search rankings and due to the ever-changing nature of the web, SEO services should be ongoing, if you want to retain that coveted top spot.
It’s all about content
One of the first things the SEO agency would do is to amend your web content; if you want Google to notice you, there needs to be the right keywords and search terms naturally included in your web content. When a user types ‘roofing contractors in Brisbane’ into the search window, the system sweeps the database and will bring up sites that appear to be roofing companies based in Brisbane, yet there’s much more to it than mere keywords. Click here for ways to earn extra cash online, which might be useful.
This is the number one search engine and for any business, acquiring a high ranking within specific search terms is critical if you want organic traffic delivered to your landing page. SEO is just one section of digital marketing and whether you run a shoe shop or a fleet of limos, your business needs organic web traffic.
If you want to enjoy a high volume of traffic to your digital platform, SEO is essential and by teaming up with a leading Brisbane SEO agency, you can reach for the stars.