Did you know that Instagram has now been around for over 10 years? It continues to be one of the most popular social media platforms with its unique blend of images and easy-to-digest captions.
Now also a marketplace and hotbed for online influencers, it can be easy to fall behind when it comes to marketing choices. Keep reading to learn how to avoid errors with Instagram marketing.
1) Posting Irrelevant Content
When marketing businesses online, you will want to focus your content. Do research in your field and own your niche.
There are enough likes for everyone on Instagram, in fact, there are over 3.5 billion each day! So don’t try to appeal to everyone, you’ll end up isolating more people from your account.
2) Not Engaging With Your Social Community
Engagement is essential when building a successful social media brand. Always reply to likes and comments from other users to show that you are personable and willing to interact.
It’s also important to actively search hashtags related to your brand to find similar content makers to you and become part of a bustling social community.
3) Failing to Get Your Personality Across
Always be personal and avoid coming across as too corporate or business-like. People love to see candid content and get the sense that you are a real person just like them!
If you are worried about looking unprofessional, then you could buy Instagram followers to help. It makes you look well respected by appearing to have a large following.
4) No Theme or Aesthetic
Instagram is primarily a visual tool and it’s essential that you take advantage of this. Keep to a simple color palette, font, and design that are showcased across your posts and create a sense of continuity with your brand.
Be sure to echo this theme in your products, website, and any other content that you make so that’s it’s instantly recognizable to others.
5) Not Utilizing Analytics
Instagram analytics are your friend. They show you who is interacting with your profile so you can target this audience further with your future posts.
There’s a lot of information to digest with this tool, so take some time to work it all out to get the most out of the data.
6) Overdoing the Hashtags
It’s important to make regular Instagram posts. However, using too many hashtags can make you come across as impersonal and even robotic.
We all notice if an account is using hashtags to excess, and it can make you seem too needy for attention!
Make sure you think carefully about striking the perfect balance of keeping your follows engaged, but not seeming desperate for likes.
Minimize Your Errors with Instagram Marketing Techniques
By following these tips, you now know how to put a stop to errors with Instagram marketing and develop your own social media marketing strategy. Remember to get your personality across and create fun, relatable content!
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