Did you know that companies receive 5x as much value from a Google search than through Google Ads? This statistic alone should convince you of the importance of an organic SEO strategy for your business.
Sadly, many people are unsure how to go about forming a strategy. That’s why we made this article. In it, we’ll give you to basics develop an SEO strategy. That way, you can start getting the organic traffic that your business needs. Let’s get started!
Research Relevant Keywords
The secret to developing any good SEO strategy is to find search keywords that are relevant to both your business and potential customers. It’s helpful to think of it as a Venn diagram. One circle contains the products and services that your business offer.
The other circle is keywords that your potential customers are searching for. The intersection points are the keywords they’re searching for that coincide with what you offer. Investing in search engine optimisation services is an effective way to plan out which keywords are going to be the ‘money’ keywords for your business and which ones are going to drive the transactions.
This can be a challenge because there are a lot of other businesses likely using these keywords. As such, it can involve some thinking outside of the box to find good ones.
Create Great Content for Those Keywords
Next, it’s time to create content like blog articles that utilize these relevant keywords. For example, let’s say you run a plumbing company. Your potential clients are likely trying to solve problems with keywords like, “how to fix a toilet”, or “common sink problems”.
You should create helpful content that provides answers to these problems. For one thing, this increases traffic to your site, which in turn improves your search rankings.
But, it also creates customer loyalty. By being helpful, users are more likely to turn to your business for help in the future.
Hire a Professional
It’s important to remember that developing an SEO strategy can take years of practice. Not only do you need to learn all about keywords and other terms, but you also need to be a strong writer.
So, if you’re feeling overwhelmed, then you shouldn’t be afraid to reach out to a professional for help. Just make sure that you find an SEO company that knows what they’re doing.
That way, you get proven results for whatever marketing budget you have to put forth.
Enjoy Learning How to Develop an SEO Strategy? Keep Reading
We hope this article helped you learn how to develop an SEO strategy. Sadly, if you don’t have a lot of experience with SEO, then it can take a lot of time and money to get the hang of.
If you want to stick with it, then you should give it a try. But, you also shouldn’t feel bad about turning to a professional if you need help.
Did you enjoy this article? If the answer is yes, then you’re in the right place. Keep exploring to find more topics that you’re sure to love.