Do you offer great quality products, but the sales of these products have been slow? Do you offer great customer service and are still unable to make a good profit? This may be because of a low search ranking on search engines such as Bing and Google.
Google statistics show that 60 percent of the shoppers do not even click through the second page of their searched item. Regardless of the quality of your product, if it does not have a good product ranking in search engines, it will not reach the customers. This results in a major decline in sales or no sales at all.
To become a power seller on Amazon, it is vital to optimize your product’s search engine ranking. Of course, nowadays, the competition on Amazon is eye-opening and that is no secret for the sellers. So, for you to make your product more visible and reachable for the customer, you need Amazon SEO.
What is Amazon SEO?
Amazon is the world’s biggest retailer company that is based online and focuses on e-commerce, artificial intelligence, digital streaming, etc. There are more than 12 million products on Amazon and for your product to catch the eye of the customer, you need to boost your product’s search engine ranking through SEO. Search Engine Optimization is the process of increasing and improving the traffic gathered to a website, page, product, etc. Amazon SEO is improving a product or seller’s search engine ranking by breaking through the algorithm. Many agencies offer to provide SEO. The agencies are full of experienced professionals who help customers according to their needs. Click here for Amazon SEO agency that provides the best services in Australia.
Amazon Search Engine Optimization involves
- Amazon keyword optimization.
- Product image optimization.
- Amazon product title optimization.
- Backend keywords.
- The Amazon A9 algorithm.
- Pricing strategy.
How does Amazon SEO help me become a better seller?
Amazon ranking algorithm A9 is quite similar to Google’s ranking algorithm. Amazon is a Competitive e-commerce environment. The A9 algorithms are maturing and constantly changing with the passage of time. It assigns numerous parameters to evaluate the relevancy of hundreds of products stocked in its database with the search queries entered by the shoppers.
The first thing that the A9 algorithm uses to generate a search engine result page is keywords. A9 filters out the most relevant product with the help of keywords. SEO improves Keyword optimization, so the target product can show up in most searches and get to the customer.
Amazon also tries to assess how the search query product has done in the past. For example, if you search for a “pink sweater” on Amazon. Amazon algorithm will pick out the product that has had the most clicks from customers who searched “pink sweaters” before you. Amazon knows that a product that has sold well in the past will sell well in the future as well, and so it will boost the ranking of a product that has had good sales.
Search Engine Optimization not only boosts visibility but also focuses on keyword relevance and performance. Performance depends upon sales velocity, sales history, detailed page conversions, prices, and product reviews. Amazon SEO increases sales by 325%. To become a power seller on Amazon, it is vital that your products reach the shoppers and convince the shoppers to become buyers. Amazon also needs to make sure that the algorithm is not rusty and SEO tactics are effective and efficient.