Every retail business owner understands the importance of in-store signage, which is an integral aspect of the store décor and there is always room for improvement. There are several kinds of in-store signage; informational, directional and calls to action, all of which needs to be designed to be in keeping with the store décor.
This article offers you some important information to help you create optimum in-store signage.
Consider Neon Signage
The best provider of custom neon signs in Australia can certainly create stunning neon signage that complements your store interior. Any colour and any design is on the table and with skilled glass blowers, there’s nothing that can’t be achieved. If, for example, you have a short slogan, why not have this designed in a neon sign?
You do need signs to inform store visitors where the rest rooms, emergency exits and entrances are located. You should use the same colour combinations and font with directional signage, which needs to be fixed close to the ceiling and the signs need to be legible from all locations within the store. Above doorways is an ideal placement for informational and directional signage and with a single design that is easy to read, your customers will be able to find their way around your store. Here is an informative article on machine learning and how it can benefit a business.
Calls to Action
The CTAs that you use in your store should be short with a level of impact; great examples of calls to action include the following:
- “Buy Now”
- “While Stocks Last”
- “Buy Now-Pay Later”
- “Special Offer”
- “Buy One, Get One Free”
- “Sale Ends This Month”
Placement should be at eye-level and as close to the related product as possible, with bright colours and contrasting text shades that highlight the short message.
Shop Window Designs
While not strictly in-store, your shop window layout is a critical element and this is the perfect place for neon light fittings. The skilled craftsmen are expert glass blowers and can create real works of art, making for the perfect window feature that will get your store on the map.
The Importance of Correct Placement
The goal of signage is to inform store visitors and that should always be at the forefront when looking for the best location; as a general rule, just above eye height is considered to be the optimum area to have signage. In larger stores, directional signage would be above the aisles, usually hanging on chains, often double-sided.
If you would like to learn more about the potential of in-store signage, a Google search will help you locate an established signage firm and they would be happy to show you a few examples of their work. By hiring an expert, you can rest assured that your in-store signage will be of a very high standard and making regular changes keeps interest levels high. Here is some government information about Covid-19 store signage, which we should all take the time to read.