Did you know that almost 70 percent of searches on Google and Bing include four or more words? If you’re looking for ways to boost the amount of traffic that your website gets by using a content marketing approach then you need to start using long-tail keywords. These keywords are more specific and they provide a ton of benefits for your search engine optimization.
You might be thinking to yourself, “What are long-tail keywords?” Long-tail keywords are more like phrases in that they include multiple words. The typical long-tail keyword is three or more words long, which sets it apart from short-tail keywords.
The good news is that you’re in the right place to learn about using long-tail keywords as part of your content strategy. Keep reading to learn more about on-page optimization today!
1. Less Competition
The first benefit that you’ll experience with long-tail keywords is the lack of competition. The lower the competition is for a keyword, the better your odds are for ranking high. Using short-tail keywords is too bland and saturated and won’t get you the results that you’re hoping for with your content marketing strategy.
2. Boosts Content Visibility
Every time an internet user searches for something using a long-tail keyword, the search engine optimization makes the content visible to that person based on their location, age, and interests. If two different people search for the same thing from two different places in the world then they could get completely different results.
Long-tail keywords eliminate that. Due to their specificity, odds are that they’ll discover your content. Make sure that you’re including these SEO tips for your business.
3. Boosts Your Short-Tail Keywords
Believe it or not, using long-tail keywords will also boost the power of the short-tail keywords in your blog posts or articles. Most long-tail keywords have important short-tail keywords in them, which gives you a boost in both areas. You’ll find that your site ranks higher when you combine short-tail and long-tail keywords in your content strategy.
4. Easy to Come Up With
You can get ideas for good long-tail keywords right from Google itself since you can check out Google Analytics. Combine that with using Google Search Console and you’ll get a close-up look at how your keywords are performing and helping to drive more traffic to your website.
5. Better for Voice Searches
More people than ever are using voice searches to get the information that they need while on the go. You’re missing out on a large segment of your target audience if you’re not optimizing your long-tail keywords for voice search on Google, Siri, or Alexa. You’ll see a big increase in your conversion rate when you optimize for voice searches.
Start Using Long-Tail Keywords Today
There are a number of benefits to using long-tail keywords if you’re trying to build a content strategy for your business. Search engine optimization is the name of the game for higher conversion rates and website traffic, and long-tail keywords have lower competition. Your website and content will be more visible and drive your conversion rates higher.
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