A great brand isn’t built in a day; instead, it takes approximately 2-5 years.
In fact, the original Apple logo was an embossed emblem of Isaac Newton and the phrase ‘a mind forever voyaging through strange seas of thought.’ That couldn’t be further from the white, bitten apple we all know today.
But if you want to launch a brand, the more polished it is at launch, the greater your chances of business success. Brand awareness is one of the key reasons people will shop with you and recommend you to friends.
Read on for the 3 fundamental steps to take when launching a brand in 2021.
1. Decide on Your Brand Message
If you’re wondering how to launch a brand successfully, you have to understand that you can’t turn everyone into a customer. Some people will love you, some will hate you, but most will be indifferent.
The upshot? You need to create a personality and a strong message. Get people engaged with the cause – some won’t like it, but that’s okay because those that do will love it.
Think about what your target customers care about and channel this in every piece of marketing material. Social media and influencer recruitment is the best place for directing your brand message.
2. Create Your Brand Look
Once you’ve created your personality, you have to standardize your look. Your color schemes, fonts, use of images, and style are all necessary for building brand awareness.
When someone comes to your Instagram/website/Facebook, they should see standardized themes between all three. This creates cohesion and credibility for your brand.
Of course, you can make changes as your business grows, but phase them in carefully and make one change at a time. You don’t want your Facebook to appear like a different company to your Instagram.
3. Test Out Your Brand
Particularly in a B2C brand launch, you have to recognize you may not get it right the first time. But, flaws in branding can be expensive and time-consuming to correct. Most importantly, it can damage the credibility of your brand.
Before launching to a broader market, you should get some feedback from consumers like your target customer. What works and what doesn’t work? Then you can make simple corrections pre-launch.
The easiest way to test out how your brand is received is through a product sampling agency. They can circulate your products to specific niches of people and get detailed, accurate feedback from consumers.
Follow These Steps Before You Launch a Brand
So now you know what you need to do to launch a brand. Maybe you’ve already started, or perhaps this is your initial research. Either way, you need to prioritize these 3 steps in equal measures; they are all crucial if you want to create brand recognition.
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