Think you’ve mastered the Adobe Creative Suite just because you’ve spent the last decade creating dynamic graphics in Photoshop? There’s a new software in the suite that gives Illustrator, InDesign, and Photoshop a run for their money.
Adobe Spark is following in the footsteps of minimalist design software that allows you to create your favorite designs in seconds. Check out this overview of how to unlock the potential of the Adobe Spark app.
What is Adobe Spark?
Adobe Spark can be the hub for your marketing campaign. Unlike other Creative Cloud programs, Adobe Spark lets you unlock the potential of an integrated campaign without switching between programs.
You can set up your social media, print, and direct mail campaigns all from within Adobe Spark. You won’t need advanced knowledge of graphic design to get your documents print-ready.
Adobe Spark is intuitive making it easy to navigate templates with a simple software interface. Here are a few of the top ways to unlock the potential of Adobe Spark.
Instagram Stories
We all know the potential of Instagram stories to exponentially grow your online audience. Social media stories allow you flexibility in how you market your brand without disrupting the story already built on your timeline.
Curated content is the future. Adobe Spark helps you match the look of your Instagram stories to the rest of your social media graphics.
Pitch Deck
Hoping to put your best foot forward with new clients? A pitch deck is a presentation created to help clients understand your brand’s ‘wow’ factor.
It summarizes what you hope to accomplish for that client and allows you to highlight it in a visually pleasing way. It’s not uncommon to add infographics, photos, and other graphic elements that make your pitch deck easy to read.
Video Series
Ready to tell your story in motion pictures? A video series is one of the most common ways to tell your brand story in an engaging way.
Unlock the potential of video stories with Adobe Spark with its simple editing interface. Things like a certificate of participation template pale in comparison to the voice your brand commands when using video.
Social Media Banners
Keep your message on-brand with well-coordinated social media banners. Banners are the easiest way to help customers identify your brand at a glance.
Avoid personal photos or content on your social channels by having a variety of professional-looking graphics to spare. A custom-designed banner helps boost your credibility as you grow your social following.
Unlock the Potential of Integrated Marketing
It’s hard being a business owner. You want to unlock the potential of your brand without sacrificing the time it takes to develop it.
Finding a one-stop-shop that allows you to minimize the time you spend creating graphics is ideal. Adobe Spark is the answer. It’s the software that keeps on giving.
You can both design your marketing materials and distribute them from the software. For more information and tips, visit our blog for updates.
