Are you one of the 81% of people that think badly of an outdated website? If so, then you’ll already know how beneficial it is to freshen up every once in a while. But how can you tell your website needs revamping?
Well, we all need someone honest in our lives to tell us when it’s time. So here are six signs it’s time for a website makeover and give your site a new lease of life!
1. Not Optimized for Mobile
If you’re not optimizing your web design for mobile devices, then you could be missing out on some serious business. Over 50 percent of searches now come from smartphones or tablets. That means if you don’t have a responsive design, then you may as well forget about getting any traffic at all.
Hire a company for your new website, like Azuro Digital. Specialists know how to make the most of modern technology, and they can bring your website into the 21st Century and beyond!
2. Lack of Security Features
The internet has become more dangerous than ever before. Hackers are always looking for ways into websites they want to exploit, and they will try anything to get their hands on sensitive information, like credit card numbers and passwords.
That makes security features even more important. You should always use SSL encryption whenever possible.
3. No Social Media Presence
Social media sites such as Instagram, Linked In, Pinterest and TikTok are becoming more popular with consumers. These platforms allow users to share content with ease across many social networks. The problem is most businesses still haven’t taken advantage of these opportunities.
4. Irrelevant Content
It doesn’t matter what type of industry you work in – there are certain things that everyone needs to see when you build a website. For example, “How To” videos, product descriptions, testimonials, or case studies. These all help visitors understand who you are and why they should use your services.
5. No Google Analytics
Google Analytics allows you to track visitors to your website. By knowing where your audience comes from, you can better target them later down the line. And by tracking which pages get visited, you can also find out which ones aren’t visited often enough.
If you’re not tech-savvy, your website builder will know how to implement analytics.
6. Pages Not Loading
You might have noticed that pages take longer to load than they used to. And no wonder. A fast-loading page gives visitors confidence that they won’t leave disappointed.
Not only that, but you may find outdated pages also return 404 errors, which means search engines aren’t able to index them either. Many SEO experts recommend keeping old pages around because they help boost rankings. Yet if you do decide to delete them, remember to archive them first.
Get Your Website Makeover Today
So there you go. Six simple steps to making sure your website makeover isn’t falling behind its competitors. Making sure your website is well-optimized will make sure you’re increasing traffic in no time.
But don’t forget to execute a strong marketing strategy to make the most of your rebranding and revamp. That way, you’ll put yourself on a platform you never imagined before, and well on your way to success!
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