You and your team devoted time, energy, and resources to develop the perfect product. All you have to do is put it on the shelves and it will sell instantly.
Wait, you actually forgot one very important step. The label design.
About 41% of people look for “clean labels.” These are products that don’t contain unrecognizable ingredients.
Before you design a label, you need to know how to get the design right so it appeals to consumers. Read on to learn the top things to know about label design so your product flies off of the shelves.
1. Your Brand
The brand tells people what your company is about. It’s shown through the fonts, colors, and imagery used on your logo and product label.
Think about what you want to convey to people. Do you want to let them know that your company values natural ingredients? Do you want to convey fun and excitement?
Be sure to understand the essence of what you’re communicating in your product label design.
2. Regulatory Requirements
The Food and Drug Administration’s job is to protect consumers from harmful products. The agency has specific requirements for food and product labels.
Your label needs to list the allergens contained in the product. If you don’t do that, your product will get recalled.
Missing ingredients on the product label could lead to lawsuits and costly fines. Work with an attorney to understand the legal requirements of your product label.
3. Size of the Label
The size and shape of the container impact the size of the label and your design. You might have different versions of the same product that require different label sizes.
Check the size of the label and choose your font sizes. They need to be easy to read. Choose two different fonts to make your design stand out.
4. Use Design Tools
Design tools make it easy to design a label. You can use free online design tools or a robust program like Adobe InDesign to create the product label.
An online tool lets you play with different ideas and designs. Test the ideas before settling on a final version.
5. Proofread Before Printing
Don’t assume that you got everything right the first time. There’s a good chance there’s a typo or missing information on the product label.
Before you send your product label design to the printer, proofread it. You might want to rely on manual verification, but it comes with risks and a high probability of error. Learn about manual verification and the potential pitfalls.
How to Design a Label That Generates Sales
A product label isn’t an afterthought. It’s a sales tool. It tells people what your product and brand are about.
It’s also a safety mechanism designed to protect the general public. They need to know about allergens and other potential hazards.
It’s not easy to design a label for your product. Hopefully, you learned a few important tips that will help you create a label that is accurate and gets attention.
For more helpful tips, check out the other articles on the blog.
