Flyers are fantastic marketing tools. These come in handy when promoting a new product, announcing a special sale, or building your brand. For effectiveness, the choice of paper for your flyers matters. Creating the perfect flyers requires printing on the right kind of paper to ensure your flyers won’t end up in the trash bin.
Types of paper for flyer printing
Regardless of the purpose of your flyers, the choice of paper matters significantly. There are various paper options, and each has a different effect. The rule of thumb is to work with a team of printing experts with various paper options to match your needs.
Additionally, professional flyer printing companies offer necessary assistance to ensure that you end up with quality flyers to give you a good return on your investment. Here are the kinds of paper types for flyer printing.
Bond paper
This paper type is solid and durable. Bond paper is from rag pulp, making it different from pulp paper. Bond paper comes off as dull at first and effective flyers should have beautiful and bright colors. Bond paper is commonly for government documents but suitable for business flyers as well.
After selecting a cheap flyer printing service, understanding paper choice is essential. Bond is durable and robust. It has a quality finish and feel with exceptional ink holding ability. The paper retains its quality even after printing. Flyers made with this paper are ideal where customers have to fill in details.
Gloss paper
For flyers with visuals, gloss paper is the best choice. The gloss coating makes the flyers shine, making the colors highlighted. This makes the visuals and words on the flyers more attractive and vibrant. Gloss paper will make your flyer stand out while impressing prospective clients. The flyers will have a more considerable thickness than bond paper since gloss paper is about 150 gsm. Your flyers will shine and have a substantial feel with graphics standing out.
Silk paper
Often mistaken for gloss paper, silk paper will make your flyers have a smooth feel without shining. Silk paper makes flyers more elegant with a sophisticated look to make your product make a classy and high-end impression. Keep in mind that silk paper is more lightweight compared to gloss paper.
The flyers are easier to fold and easily lay flat when spread again. Additionally, the light weightiness of silk paper makes it easy to carry around, especially when printed in bulk for a significant function. Silk paper comes with a matte coating and smooth texture making it great to display without glare. Flyers made with silk paper are incredibly durable to make a lasting impression.
Pulp paper
Flyers made from pulp paper are a great option when looking for ways to make your business go green. This type of paper is made from paper pulp with a rough feel but without a coating. Flyers made from pulp paper come with a rustic feel that brings out the realness in your marketing material.
The raw and uncoated flyers from pulp paper have an extra texture that will make your brand ooze individuality. Prints on pulp paper come with bright and vivid colors to make your marketing give good results.
Brown Kraft paper
When giving your flyers a more distinct artisan flavor, flyers with brown Kraft paper are a great idea. These have a rustic earthly appeal to stand out from the crowd. When looking forward to giving your brand a retro-eco-friendly look, flyers with Kraft paper will match your needs.
The good thing about Kraft paper is its recyclability to attract the green-conscious customer base. Flyers with this paper have a vintage natural quality that your brand can bank on to make stunning results with your marketing effort.
Some handy tips on flyer paper size
A7
This is the smallest paper size for flyers whose dimensions are 105 x 74mm. These are ideal for extra promotion after customers make purchases from your store. Messages on flyers this size are short and precise because of the limited space.
A6
The most popular size for flyers is as big as a postcard. A6 flyers have more room for including your message and visuals. These flyers are small and light for use when promoting offers or events to generate additional sales.
A5
Another popular size for flyers, A5 fyers, have more space for including your message. These flyers allow printing on both sides to promote a product, service, special offer, or event. Flyers this size are appropriate during trade shows, exhibitions, and at the point of sale.
A4
Most companies opt for this paper size for flyers. The large size allows including all details and visuals to make a significant impact on your marketing effort. These flyers come with explanations in detail to boost their effectiveness.
Bottom line
Flyers are practical marketing tools regardless of whether you’re planning a trade show or a product launch. Understanding the ideal type of paper for your flyers is essential, just as knowing the right size to use.
