Once a month, at least 32% of all Americans tune in to listen to a podcast. If you’re not taking advantage of these numbers yet, it’s never too late to jump on the hype train. Podcasts are an easy way to promote your goods and services if you do it the right way.
You don’t want to insert a shameless plug but, talking about topics concerning your services is fair game. With this in mind, how does one create a podcast?
To get started, you only need a plan and a few pieces of equipment. Keep reading to find out more about how to create a successful podcast.
1. Pick Your Topic and Niche
Before you start creating episodes, it’s a good idea to know what you want them to be about. Do you want to tell people how to become a life coach? Do you want to talk about the characters and lore in a game you’ve created?
There’s no end to what you can talk about as long as you think you can keep it going for at least 100 episodes or so. You also want to make sure that’s it not too broad.
Instead of recording episodes about gardening, you can talk about growing vegetables, for example. This will help you attract more people.
2. Select a Catchy Name
The next step of creating a podcast is choosing a name. There are a couple of things that you can do with it. You could pick a descriptive name.
This will allow everyone to know what your podcast is about before they click the play button. You can also choose to do a shorter name that’s a little broader.
If it helps your decision, we’ll tell you that most platforms include a hook after the podcast’s name. So, you may not have to use a long descriptive title.
3. Choosing Your Equipment and Software
So, what do you need to create a podcast? Can you record it on your phone? The answer to that is yes.
Most phones come with a microphone. It might not be as high-quality as some sound equipment you can buy, but it works for beginners. You can also buy a microphone for your computer or get an attachment for your phone.
Once you record your episode, you’ll need to make edits. You’ll also have to save it as an MP3 file before you can upload it to a platform.
To this end, you’ll need to download sound software. There are plenty of free options out there that you can use, such as Audacity.
Create a Podcast That’s a Roaring Success
With all the people listening to podcasts every day, it’s not a bad idea to take advantage. It’s not too hard to create a podcast. All you need is a concept and a few pieces of equipment.
So, what are you waiting for? Record your first episode today and start attracting your adoring fanbase.
Are you looking for more creative ways to advertise your business? Check out the digital marketing section of our blog daily for all the latest ideas.