You may be wondering why your business should bother with video ads. We’re glad you asked!
Video marketing is one of the most powerful ways to reach your potential customers, and we know that it can deliver results for businesses just like yours.
Although there are many different types of advertising methods available to small and medium-sized companies, we believe video will become a mainstay in digital marketing campaigns over time.
So, keep reading and give these seven reasons some thought before deciding how best to advertise your products!
1. Show the Viewer Your Brand Personality
With video advertising, you can show off your business’s personality and what makes it unique. This is especially effective if you’re a smaller company than some of the big corporations that most people know by name.
2. Engage Viewers With Information on New Products and Services
If you have a new product or service, you can show it to the viewer with ads with video. It’s easier for viewers to picture themselves using your product if they’ve seen how it works, and letting them do that is crucial when you’re trying to sell something new.
Using interactive video platforms can make a huge difference to your advertising ROI.
3. Make a Lasting Impression on Viewers
Video ads are more effective than text-based display ads, and Google ads because they provide a much stronger call to action. People need to be able to see the usefulness of what you are selling before deciding whether or not they should buy it, and video ads make this process much easier for them.
4. Videos Are Easier for Viewers to Process Than Text Ads
For most people, watching something is easier than reading about it. Followers of your brand will be able to see your ad and understand what you’re trying to say quickly, which means that they’re also more likely to remember what they saw in the video if they choose not to click on it right away.
5. A Personal Connection Increases Trust With Clients
If you hire an actor or actress who used branding messaging throughout the video, this increases the perception of trust with potential clients because there’s a person behind the video instead of just an anonymous company logo or slogan.
6. Video Can Be Used as Social Proof
People are likely to take your ad seriously if they see that other people trust your brand enough to follow it on social media. When you use hashtags on Twitter or Facebook, for example, followers of that tag will see that you’re using it and may check out what you have to say!
7. The Tone of Voice You Use in Video Ads Is More Persuasive Than Text Ads
Because voices convey over 85% of the meaning behind what people are saying, video ads come across as much more persuasive than text-only ads. Of course, you don’t want to just throw together an ad that doesn’t tie into your brand’s message.
Want More Help With Video Ads?
Video ads are a great way to get your message out there and increase your brand awareness. We hope this blog has helped you to better understand the power of video ads and how they can be used in your business.
If it has, we encourage you to check out our blog for more information about other says that videos can help grow your company.