YouTube.com is the second most visited site on the internet. And with over 1 billion visitors every day, there are plenty of potential customers to be found on YouTube. These numbers make it a very effective tool for marketing businesses online.
But how do you tap into that audience?
There are many ways to use YouTube as a marketing tool. One of the best things you can do is create video content that provides value for your audience.
Read on as we explore other tips on improving YouTube marketing for small businesses.
1. Create a YouTube Channel
Before you can get the most out of YouTube, you need to create a channel for your brand. This will ensure that each video is associated with the same account, and it is also where you will have access to analytics and other tracking tools.
Creating a YouTube channel involves deciding on a name for your brand, choosing an icon or image to represent your brand, and verifying your email address so that Google knows it is legitimate. You can also use this to link back to your website or blog if you want. Once completed, everyone who views any video under that account will see the profile information along with it.
2. Use Your Own Brand Name for the Channel and Videos
Some people try to be clever on their YouTube channel names, but it is much more effective to have your own brand name than something funny or cryptic. This will help your business stand out among the millions of others on YouTube, making viewers more likely to trust you.
3. Be Yourself
When you making a video for a YouTube marketing strategy, there’s a temptation to try too hard to be entertaining or dramatic. In reality, the most effective videos feature people talking about their products in an honest way that builds trust with the viewer.
You can also use behind-the-scenes footage and other types of personal content that have little or nothing to do with your business itself. This will make viewers feel like they know you better as an individual, and they are more likely to trust you.
4. Create Content That Provides Real Value for Viewers
The most important thing to remember is that your videos need to provide real value for the viewers and not just a sales pitch. This means sharing tips and advice, discussing trends in the industry, or highlighting problems that people have and how your products can fix them. If your content lacks substance, it will turn off viewers instead of building trust with them.
5. Get More Views by Creating Highly Relevant Videos
One way to get more traffic on YouTube is to create videos that are highly relevant to what people are searching for at any given time.
For example, if someone searches for “dog training,” then make sure your video shows when you are talking about training a dog. This will attract more viewers who are interested in what you have to say. It also makes them more likely to trust you because they know you actually understand the topic at hand.
You can also learn how to broadcast yourself on YouTube in this article.
6. Create Videos That Answer Questions
Another way to get people to watch your videos is to create content that answers questions that viewers might have on a given subject, especially if you’ve been doing it for quite some time.
You can even use keyword research tools like Google Adwords and YouTube’s own search analytics tool to discover what keywords are used most often by searchers looking for information related to your business. Then make sure your video uses those words so that viewers see them when they search for information related to those YouTube video topics.
7. Put Information in Your Videos That Can’t Be Found Elsewhere
If you provide information that can’t be found anywhere else, then the traffic to your videos will increase dramatically and lead to more leads. One way to do this is by interviewing experts or sharing behind-the-scenes footage with your audience.
8. Add Annotations on Your Videos for More Links
One of the most underrated features on YouTube is annotations. These are clickable text boxes that appear along with a video under certain circumstances, such as when someone searches for a keyword related to it or if they watch another video from your account afterward.
You can add links to these annotations and encourage viewers to click on them for more information about your products.
9. Use Call-to-Action Keywords in Your Videos
There are certain phrases that YouTube and Google look for when determining which videos to show to people first, such as “click here” or “buy now.”
When marketing with YouTube, you want to make sure that your viewers see your video whenever they type in those phrases, so sprinkle them throughout the content. This will increase the chances of someone clicking on it and taking action with what you have to offer.
10. Get More Views by Promoting Your Video Using Social Media Channels
The final thing you can do to increase the views that you get from each video is to promote it on social media channels like Facebook and Twitter so that people have the chance to discover it when they log on.
You can even take this further by creating a series of videos about a certain topic and linking them together so that viewers are encouraged to stay tuned for more content later. Then you’ll get more views overall since your viewers won’t want to miss out on anything.
Take These Steps of Improving YouTube Marketing
Improving YouTube marketing for small businesses is important because it gives you a chance to connect with people interested in what you have to offer and get them to take action.
Take these tips into account and use the ones that make the most sense for your business so that you can drive more traffic in the future.
To read more business-related content, keep reading our articles.