Research suggests companies will spend as much as 516 billion dollars on digital marketing by 2024. But internet marketing is about much more than simply throwing money at advertising.
If you want your company to succeed, you’ll need to be clued up on the latest digital marketing trends. So what can you expect from the world of internet marketing throughout 2022?
This article lists three significant possibilities you need to consider when formulating your digital marketing strategy.
1. The Metaverse
Many of the world’s largest corporations are in a technological race to create a metaverse. Proponents suggest this will be the next version of the internet. The Metaverse will be a seamless internet community that takes place in virtual reality.
In the Metaverse, people will be able to create and purchase virtual spaces. While the technology may be a while away, as an internet marketing company, you need to consider how you will utilize this new online space.
In the last decade, internet marketing strategy was critical. If the Metaverse becomes the next big thing, you can’t afford to fall behind.
2. Non-fungible tokens (NFTs)
As an internet marketing company, you might also consider NFTs. NFTs are a confusing and sometimes controversial kind of technology, but they may become increasingly important for an internet marketing agency.
NFTs store proof of ownership on a decentralized blockchain network. This means you can create verifiably unique digital content. This means you could utilize NFTs in a distinctive marketing campaign.
With that said, some companies have faced backlash for using NFTs to promote their products. This means you need to use them with caution. Don’t just use NFTs because everyone else is doing it. You need to have a good idea of how to implement them.
3. Increased Uncertainty
One of the defining features of the following year is going to be an increased sense of uncertainty. Evens such as the coronavirus crisis have shown us we need to expect the unexpected.
As an internet marketing service, you’ll need to be prepared to respond to the unexpected. Many businesses are starting to realize they can’t predict the future. The way to respond to increased uncertainty is to increase resilience.
For example, you might consider making arrangements to hire marketing contractors during times of increased workload. See this article for more information about what contractors can do for you.
Stay On Top of Internet Marketing Trends and Grow Your Company
As you can see, the future of marketing looks exciting but uncertain. New technologies are set to transform how internet marketing works, but it’s not entirely clear what that technology will be.
Internet marketing companies that latch on to the right technology will do well for themselves. On the other hand, companies that back the wrong technology may struggle.
If you want to learn more about some other business-related topics, check out the rest of our blog posts.