Breweries are an extremely popular place where customers can discover new types of beers while they socialize and relax.
In fact, at the end of 2020, there were over 64,000 breweries in the United States, which is a testament to their popularity.
If you’re thinking about starting a brewery yourself, read on for a few tips and a step-by-step guide that will help make the process easier.
Know Your Niche Before Starting a Brewery
Before you start a business, it’s vital to know your niche so that you can focus on it more clearly. Most breweries are one of three types: brewpubs, microbreweries, and classic breweries.
A brewpub is also a full-service restaurant, so it requires a lot more resources and requires more overhead than other niches. Microbreweries are smaller businesses that typically sell fewer than 15,000 barrels of beer each year. A traditional brewery produces its own beers and offers a limited food menu along with tours of the brewery for customers.
Come up with a Business Plan
After you choose your niche, you’ll need to develop a solid business plan that includes the location, the brewing equipment you’ll need, and of course – your beer menu. You can find a range of products at glaciertanks.com. Make sure you also work on a budget that features the amount of investment you’re willing to make and how much you’re able to spend on the venture.
A solid business plan will help lay everything out for you so you can watch your vision come to life more easily. If possible, hire a business consultant who can work through the process with you. Keep in mind that you’ll also need kitchen equipment if you’re opening a brewpub.
Naming and Marketing
Starting a brewery that’s successful also involves choosing a name that people will remember. Come up with a list of potential names, then narrow them down until you find the perfect one for your business.
Of course, you’ll also need to start focusing on how, when, and why you will market to your customers. Whether it’s through printed flyers and signs or social media, your marketing strategy is what will bring people through your doors.
Do Some Fine Tuning
Before your grand opening, make sure that you have all of the proper paperwork like licensing and permits. Brew several batches of your beer to make sure it’s exactly how you want it.
You can also hold a “soft opening” and let some friends and family members try your beer and get a closer look at the new space. Once all of the fine-tuning is done, you’re ready for the grand opening!
Follow Your Brewery Dreams
Remember these tips if starting a brewery is something you’ve been dreaming of. With the right business plan, a little budgeting, and some good marketing, it’s bound to become a rousing success.
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