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7 Mistakes in Franchising and How to Avoid Them

Joyce Bragg by Joyce Bragg
January 13, 2022
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Did you know that more than 5 percent of small businesses are franchises? Starting a franchise is a great way to find success as a small business owner, but there are certain mistakes in franchising that you should look to avoid at all costs. The dream of becoming your own boss is attainable and simple when starting a franchise, which holds allure for many people.

There are certain things that you need to do to increase your odds of success with running an international franchise. Choosing a franchise system that is successful and sustainable is a good start, but there are other things within your control that you should avoid when you commit to owning a franchise.

7 Mistakes in Franchising and How to Avoid Them

The good news is that you’re in the perfect place to learn more about the mistakes in franchising that many people make, as well as the things you should do when starting a franchise. Keep reading this article to learn more.

1. Putting Profits First

It is a logical step to take when you’re set on owning a franchise that you look for markets that provide the most money. While making money is one of the primary goals of running an international franchise, there is more to it than the profits.

If you’re looking to find sustainable and long-term success with owning a franchise then you need to find an industry or a sector that you’re passionate about. Your odds for success will go up dramatically when choosing a franchise that matches your interests rather than choosing one that brings in the most money.

It is important that you’re choosing a franchise system that provides fulfillment and satisfaction for you. That will give you the motivation you need to overcome the roadblocks that you’ll encounter when running your business.

2. Overlooking Costs

Another one of the big mistakes in franchising is overlooking the costs that it will take to start franchising your business. If a franchisor presents you with an opportunity and a price that will cover the franchise fee you need to remember that there will be other expenses involved that fall on you.

The total cost will also include overhead costs like the money you need to continue your franchise’s operations as well as the legal fees you’ll need to pay to get up and running. It is a wise move to request an itemized breakdown when it comes to the costs you face.

If you’re unsure of the cost of something, it is always better to overestimate the cost and prepare for the worst. Avoid underestimating the costs that you’re up against when you choose to own a window repair franchise.

3. Lack of Research

Owning or starting a franchise is a big deal and a big investment. If you’re smart with your money then you owe it to yourself to do as much research as possible before making any commitments with any franchise systems. You have the entire internet at your disposal and you should make good use of it when finding the best franchise options for your dreams.

You also need to make sure that you’re taking the information that the franchisor provides with a grain of salt. It is on you to use Google and other search engines to verify the information that they provide you with about their franchise system. Looking into franchise failures within their franchise system.

It is also a good move to try to find customers that are unhappy with the goods or services that the franchise provides. This is a sign of a franchise that you might want to steer clear of.

4. Failure to Speak With Existing Franchises

The best way to know what you’re getting into when choosing a franchise system is to speak with existing franchisees. They’re your direct look into what your future will be like once you commit the finances towards starting a franchise. Ask the franchisor to put you in touch with existing franchises.

If the franchisor balks at this request then it is a sign that you should avoid starting a franchise with their organization. Come up with a strong list of questions for the existing franchises as this is some of the most valuable information that you’ll get in regards to what you should expect if you start owning a franchise.

5. Expecting Autonomy

Many people want to open a franchise of their own because of the ability to be their own boss. That is a great goal to have but you need to know that you won’t have total autonomy when you are running an international franchise. You’ll need to stick to the formula that the franchise system uses as it is proven to work.

That might seem frustrating, but that is the trade-off of going with a low-risk small business option that allows you to act as your own boss. If you deviate from your agreements with the franchisor then you’ll face legal repercussions.

6. Getting Inadequate Legal Advice

It is always a good idea to seek the help of a reputable lawyer to help you go through the terms and conditions of your contract with a franchisor before committing. Your best bet is to find a lawyer with experience when it comes to franchises to look over the contract.

There are a number of nuances with this type of contract that only an experienced franchise lawyer would understand.

7. Putting the Cart Before the Horse

Odds are that you’re an ambitious person with big dreams if you’re interested in owning a franchise. Those are great traits to have, but you need to start off slowly if you want to find sustainable success when franchising your business. Don’t expand your operations too quickly and don’t take on more than you can handle.

Now You Know the Costly Mistakes in Franchising to Avoid

Starting a franchise is a big move towards living the dream life you’ve pictured of being your own boss. That is an amazing dream to have for yourself, but there are mistakes in franchising that you need to avoid when you choose to head down that path. Make sure you don’t expand too quickly, and always do your research when choosing a franchise system.

For more helpful articles, check out our other blog posts today.

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Joyce Bragg

Joyce Bragg

Joyce Bragg is a marketing advisor who has gained good experience in marketing communication, brand management, and digital marketing. Joyce loves writing and sharing blogs related to marketing and Media & public relation.

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