Most business owners are intelligent by nature. It takes a lot of thought, planning, and creativity to start a business. As such, you’ve probably done your fair share of research into business marketing.
When we tell you that social media is a vital part of growing your brand, we’re not telling you anything you don’t already know. However, did you know that almost 3 in 4 Americans use social media on a regular basis?
One of the top platforms in this study is Instagram. Therefore, we need to ask the question, “What positive steps can you take toward improving Instagram marketing?”
We’re here to provide a little guidance. Keep reading for our top tips for advertising with Instagram.
1. Post Regularly
Whether you’re looking at a new diet, a workout strategy, improving your skills as an artist, or your social media advertising strategy, consistency is key. In the same way that you can’t expect to make improvements if you only lift weights once a week, you can’t expect amazing results if you’re not consistently putting energy into your Instagram account.
Regular Instagram posts will help you maintain your profile’s relevance to your target audience. This will also improve your visibility via Instagram’s algorithm.
2. Create Engaging Content
Improving Instagram advertising efficacy doesn’t fall solely on consistency. It’s also important to create valuable, engaging content. Otherwise, what reason are you giving people to like your posts and follow your account?
Granted, some industries do not lend themselves to massive followings. However, the only followers you should care about are consumers who fall within your target market. These are the people who are most likely to invest in your products or services.
Based on this demographic of consumers, create content that provides something of value. This could be tutorials, information, tips, etc. In this way, you can begin to accrue Instagram likes for free.
3. Use the Right Hashtags
Like any online platform, Instagram operates through an algorithm. Think about it as SEO for search engines.
You need to use the right hashtags to get your content in front of the right audience. However, you must tread carefully here.
If you use hashtags that have millions upon millions of occurrences, your content will get lost. Conversely, using hashtags with only a few thousand occurrences means there isn’t enough interest in that particular verbiage.
Improving Instagram advertising can also be accomplished by actually using the app. Don’t “post and ghost” as some like to say.
If you log on to post content, then quickly log off, Instagram recognizes that and sees it as an “abuse” of the app. While it’s not against user policy, you won’t be rewarded for this type of behavior.
Instead, engage on the app for 20 to 30 minutes before and after posting. This includes liking and commenting on other people’s profiles. This will ensure more visibility and engagement on your own posts.
Working on Improving Instagram Advertising?
Perfecting your Instagram advertising strategy will take time and dedication. In some cases, business owners can benefit from hiring a social media manager to handle creating content, posting, and engaging for them.
However, this is just a small representation of your options for advertising brands online. Improving Instagram advertising can go a long way toward boosting your numbers, but there’s a lot more to running a successful company. For more business and marketing guidance, check out some of our other articles before you go.